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P.S. You Should Know... | Issue #134

👋 Welcome back to P.S. You Should Know… probably the best newsletter published on Sundays between 6-7
October 20 · Issue #134 · View online
P.S. You Should Know...
👋 Welcome back to P.S. You Should Know… probably the best newsletter published on Sundays between 6-7am CST, and definitely the best one published by me. Now in its third year!

my story 🚀
We love pumpkins!
We love pumpkins!
I’m looking forward to seeing you this Thursday at 6:30pm at our meetup!
Looking for a new book? Here are a couple that I’ve recently finished…
I owe a big thank you to author David Epstein for writing this book specifically with me in mind. When he set out to write this, did he know how much I’d appreciate his effort to validate my current strategy of dabbling on the verge of dilettantism?
📙 Mycroft and Sherlock by Kareem Abdul-Jabbar
The first thing to know about this book is that it’s written by Kareem Abdul-Jabbar, the 19-time NBA basketball all-star. He has demonstrated, at least to my satisfaction, his skill set has grown far beyond the court. This book was fun!
someone else's words 💬
👉 Like this quote? Yes 👍 OR No 👎
fun facts 🙌
Where did the phrase “kicking the tires” originate? The Chicago Tribune was asked this question in 1997. They received answers from “Goodyear’s high-paid engineers who design and develop tires and high-paid marketing professionals who devise ways to sell those tires.” | learn more
The woven air-conditioner. Two things to note here. First, industrial designer Maxime Louis-Courcier created a no-power A/C that naturally absorbs heat to reduce the temperature of a room during the summer using Phase Change Materials (PCM). Second, he documented the process of creating it, which I found even more interesting. | learn more
oh, chicago 🏆
Police Supt. Eddie Johnson found asleep in his car after a couple drinks. I don’t suggest any of us rush to conclusions here about what happened. I do suggest we smile at the entertainment factor of a passerby calling the cops on the city’s top cop for sleeping in his car. | learn more
Racine, La Grange, and the other places we’re mispronouncing. “First off: Chicago.” | learn more
tech, startups, internet ⚡
How to get investors to engage with your emails. For the founders among us, check out this article by Dave Bailey that does a wonderful job of explaining how to write your investor updates for maximum results. If you’re a founder who isn’t writing investor updates, maybe start now :). | learn more
From the Redbox founder’s email archives: keeping expenses low. Redbox founder Gregg Kaplan resurrected this email he wrote to his team in 2006 about expenses to share with the world. It’s excellent! It reminds me of Memos from the Chairman (affiliate link) and the famed Paperclip Memo. | learn more
better doing 🎯
Runnin’ down a dream: how to succeed and thrive in a career you love. This is not a generic piece of content. This is Bill Gurley, founder of Benchmark Capital, sharing a unique set of stories and the conclusions he drew from them with MBA students at his alma mater. It’s worth carving out an hour for this. | learn more
Research: great stories undermine strong facts. “Some research shows facts are better received when presented on their own. Other studies show facts are more accepted when interwoven with stories; stories can help bridge emotional connections. If someone is trying to persuade or influence others, should they use a story or stick to the facts?” | learn more
A/B test results are illusory. Some of you have heard me gripe about people A/B testing with low-traffic websites. This author explains why better than I ever could. But will marketers listen? This author quotes Upton Sinclair: “It is difficult to get a man to understand something, when his salary depends on his not understanding it.” | learn more
to your health ⚕
When medical debt collectors decide who gets arrested. “Welcome to Coffeyville, Kansas, where the judge has no law degree, debt collectors get a cut of the bail, and Americans are watching their lives — and liberty — disappear in the pursuit of medical debt collection.” | learn more
under the microscope 🔬
An operating system for the biology lab. I’d say this is one of the most interesting trends I’m tracking right now. “Laboratory-automation start-ups are borrowing a page from the software industry.” | learn more
thoughts of food 🍔
Why food brands don’t sell direct-to-consumer and what that means for you. This is a marketing piece for Hungryroot, but don’t let that keep you from getting value from it. “Less than 1% of food sales are direct-to-consumer despite clear benefits to both food brands and their customers. Here’s why, and what Hungryroot is doing to capture this missed opportunity.” | learn more
on the blockchain ⛓
A new exchange that ‘can’t be hacked.’ This is about Nash, which uses state channels (a new-ish development within blockchain). “While decentralized exchanges have existed in the past, a key advantage of using state channels is they allow transfers to happen instantly, meaning users don’t have to wait seconds or minutes for blockchain confirmations to execute their trades.” | learn more
the end ✅
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