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P.S. You Should Know... | Issue #202

February 7 · Issue #202 · View online
P.S. You Should Know...
👋 Welcome back to P.S. You Should Know… probably the best newsletter published on Sundays between 6-7am CST, and definitely the best one published by me. Now in its fifth year!

my story 🚀
⏱ Some musings on timing…
  1. A homeowner in Austin briefly listed his house for sale online. Immediately inundated with calls, he took down the listing. One agent left ten voicemails over the next days. The owner didn’t call back. The agent drove past the house and someone happened to be outside. He stopped to introduce himself. It was the owner, and now the house is under contract for the agent’s client. Persistence was necessary but insufficient. Timing sealed the deal.
  2. In 2018, I participated in YCombinator’s first Startup Investor School. During one talk, the partner on stage admitted that he missed out on a then-unicorn’s seed investment because he was just too busy to take a meeting. I evaluated a deal this week with an exceptional founder, a business model I understand well, strong growth and a handful of other positive signals. But the business and brand rely on science that I’m unfamiliar with and the deal was closing in a week. I didn’t make the time to diligence the science, so I chose to pass. Timing killed the deal (for me).
  3. I’ve been recruiting for several roles on my marketing team. I am fond of active outreach to prospects rather than a patient wait for applicants. Late last week began an influx of interest from great candidates. This was challenging because I was out of town this week. I made a point of replying to each email as quickly as possible to demonstrate our team’s fast pace. However, thanks to my limited availability, candidates have been scheduling interviews for 10+ days in the future. Had the influx of interest come a week earlier or a week later, the timing would have felt better. But, as with all things timing, it’ll remain hard to judge until the future.
fun facts 🙌
Zone of Death. In a remote corner of Yellowstone National park there’s an area where all US laws may be unenforceable. | learn more
My 90’s TV! “Go back to the 1990’s via this nostalgic TV simulator and relive the original ads, music videos, movie trailers, shows and more!” | learn more
The relentless Jeff Bezos. An ode to Amazon and its creator by Ben Thompson of Stratechery. | learn more
tech, startups, internet ⚡
The European longevity startups hacking the aging process. “We are living in the first iteration of humans on the planet that for the very first time understands, on a biochemical level, what makes us age.” | learn more
Nextdoor is quietly replacing the small town paper. “While Facebook and Twitter get the scrutiny, Nextdoor is reshaping politics one neighborhood at a time.” | learn more
better doing 🎯
Ideas that changed my life. So many great concepts here from Morgan Housel. He starts with, “Everyone belongs to a tribe…” and ends with, “Your personal experiences make up maybe 0.00000001% of what’s happened in the world but maybe 80% of how you think the world works.” | learn more
Things you’re allowed to do. What an excellent list from engineer Milan Cvitkovic. “This is a list of things you’re allowed to do that you thought you couldn’t, or didn’t even know you could.” | learn more
retail therapy 💸
Main street ecommerce. “New online platform ‘Nearby’ wants to help small businesses compete with Amazon.” I hope they succeed! | learn more
AMC Entertainment Inc. The incredible story of the company that leveraged a Reddit-fueled runup in its stock price to raise a bunch of money and avert its impending bankruptcy for a little while longer. Remember, this is not wall street vs the little guys. “The entire cap stack popped this week. It ain’t just the landlords: creditors all across the capital structure are rejoicing. Hip hip hooray for Reddit!” | learn more
under the microscope 🔬
More evidence an afternoon nap can be good for your brain. “A new observational study is building on a body of data finding a correlation between afternoon naps and improved mental agility. The research hypothesizes afternoon naps may help moderate age-related neuroinflammation helping keep the brain healthy.” | learn more
Glucose metabolism responds to perceived sugar intake more than actual sugar intake. “Thirty participants who have type 2 diabetes consume beverages that have identical ingredients but have deceptive nutrition facts labels.” | learn more
big ideas 📚
Secrets about people: a short and dangerous introduction to René Girard. “Human beings are creatures of mimicry. We are evolutionarily supercharged to do one thing better than anyone else: learn by watching and copying others. And the most important thing we learn is how to want.” | learn more
on the blockchain ⛓
Major endowments have been buying crypto for a year. CoinDesk reports that Harvard, Yale and Brown endowments have been quietly buying crypto through Coinbase and other exchanges. | learn more
calls to action 👇
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