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P.S. You Should Know... | Issue #211

April 11 · Issue #211 · View online
P.S. You Should Know...
👋 Welcome back to P.S. You Should Know… probably the best newsletter published on Sundays between 6-7am CST, and definitely the best one published by me. Now in its fifth year!

my story 🚀
I hope everyone’s had a great 14th week of the year. Some musings from this week.
  1. Minutes and hours – fast or slow? A friend asked me how I think about time. I don’t know that I gave him a satisfying answer, but it got me thinking. Most days I drive the kids home from school and endure Daphne’s vocal displeasure (she likes being outside, not in the car). The 12-minute trip often feels like an eternity. In contrast, I try to achieve flow states whenever possible. Success means time flies by. It seems that I prefer to have time pass more quickly. Isn’t that odd? Maybe both experiences are necessary so that I can appreciate each for its contribution to life.
  2. Years – surely fast. For several years I’ve been invited back to Illinois to speak to an undergrad business class. I mostly talk about my entrepreneurial journey, sharing the story of eComfort. This week was the second time I’ve participated remotely. The story fades further into the past with every telling and it gets harder to keep track of the years. It always feels like I’m telling the story perched at the end of history. While it feels like so much time has passed so quickly, I think it’s useful to remember that there’s more time (and change) to come.
fun facts 🙌
First versions. This site’s tagline is “Everything had a first version: here you can find it!” Link to the page for Youtube’s first version. | learn more
The long, sweaty history of working out. This author made me laugh multiple times throughout the article. “In the two million or so years we’ve been knocking about, it’s only fairly recently that we’ve had the time and understanding necessary to think about our bodies — back when we were hairy grunters who died at 22 we didn’t really have the luxury of working on our pecs.” | learn more
A feminist glance at films. Found on Observable, a site that “allows you to do collaborative data analysis, and publish in one place.” This is an analysis by two university students. “We decided to look at two different feminist tests for films: the Bechdel (which is the most recognisable and frequently used) and the Mako Mori. Both of these tests are fairly subjective and by no means need to be met to tell a compelling story, but they are a good means of spitballing representation in films, especially those with larger, more diverse casts.” | learn more
tech, startups, internet ⚡
Cathie Wood and content strategy. This is a fascinating perspective on content marketing by Ranjan Roy from Margins. “For those unfamiliar, Cathie Wood runs a portfolio of ETFs. The flagship and most famous one is the ARK Innovation ETF (ARKK).” | learn more
Everything is a software company, so what’s next? Benedict Evans muses on what happens next. “Walmart was built on trucking and freeways (and computers), but Walmart is a retailer, not a trucking company: it used trucks to change retail. Now people do the same with software.” | learn more
better doing 🎯
Obstacles to scaling a small business by 10x. Why is it so hard to grow SMBs by large multiples? The author Daryl Starr invests in small businesses at Little Engine Ventures. | learn more
to your health ⚕
Chiropractors are bullshit? I added the question mark – the author, Yvette d’Entremont aka SciBabe, is far more certain. “You shouldn’t trust them with your spine or any other part of your body.” I’m open to hearing contradictory data if any reader wants to take up the cause. | learn more
Why does the pandemic seem to be hitting some countries harder than others? Siddhartha Mukherjee, author of The Gene (an excellent book), explores the high variance (10-100x) of coronavirus death rates by country in this article. | learn more
Jump in cancer diagnoses at 65 implies patients wait for Medicare. “A couple of years ago, Joseph Shrager, MD, professor of cardiothoracic surgery at Stanford School of Medicine, noticed a statistical anomaly in his practice. It seemed that patients were diagnosed with lung cancer at a surprisingly higher rate at 65 years old than, say, at 64 or 66.” | learn more
under the microscope 🔬
Germ-killing, wound-healing, low-cost bandage made from durian husks. “Although not a huge seller everywhere, durian fruit is consumed in great quantities in countries like Singapore. Scientists there have now developed a method of using its otherwise-discarded husks to create cheap, eco-friendly, antibacterial hydrogel bandages.” | learn more
big ideas 📚
Aircraft carriers take to the air. “Like medieval castles in the age of the cannon, technological advance threatens to make [aircraft carriers] redundant. Satellites and over-the-horizon radars mean pinpointing their locations is easier. And a single well-aimed, well-armed missile may be enough to render a carrier useless, even if one shot does not sink it outright.” So, the military is exploring aerial aircraft carriers. | learn more
calls to action 👇
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