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P.S. You Should Know... | Issue #215

May 9 · Issue #215 · View online
P.S. You Should Know...
👋 Welcome back to P.S. You Should Know… probably the best newsletter published on Sundays between 6-7am CST, and definitely the best one published by me. Now in its fifth year!

my story 🚀
  1. A new world’s fair. I read this article suggesting it’s time for a new World’s Fair. Most of what I know about these events comes from the books The Devil in the White City and The Power Broker. It was always hard for me to really connect with the novelty and impressiveness of it all. Here, though, the author stings together a vision of how many of our cutting edge technologies might meld into a spectacular experience. “At the end of the night, you catch a ride home in a driverless taxi. With your forehead pressed against the glass, you can’t help but feel a renewed sense of wonder.” This sounds like a great idea!
  2. Happy Mother’s Day! Especially to my wife Kim and my mom Irina :).
fun facts 🙌
Applying for a job with a ransomware gang. “Back in June 2020, while gathering intelligence on a popular hacker forum, we stumbled upon a peculiar recruitment ad seemingly posted by a ransomware group. To glean valuable insights into the ransomware operators’ perspective, we decided to pose as a Russian cybercriminal and answered the ad in question.” | learn more
Throwing a rave in Chernobyl’s exclusion zone. “The village of Hubyn was never officially evacuated—but over the last 30 years so many people have left that the effect is the same. Of a few dozen houses, most stand empty. A single multipurpose shop caters to an aging population.” | learn more
oh, chicago 🏆
Not the best list to be on. “A list Of Chicago aldermen indicted, raided or implicated by the feds, criminally charged or convicted since 2019.” | learn more
tech, startups, internet ⚡
Protecting against the next great inflation. Inflation is happening all around us, just not where most folks are looking (yet). Ezra from Starting Line is looking for founders “building products that help normal people hedge future inflation.” | learn more
Half of all VCs beat the stock market. Fred Wilson highlights new data that overturns the conventional wisdom that one must invest in a top-quartile VC fund to generate good returns. He also shares his return multiples on personal fund investments since 2009. They range from 2-10x multiple on his investment. | learn more
The one force that will govern how we return to work. “A startup has three main activities: (1) recruit a team to (2) build a product and (3) sell and service the product. Competition influences each of those functions.” | learn more
better doing 🎯
Crazy new ideas. “There’s one kind of opinion I’d be very afraid to express publicly. If someone I knew to be both a domain expert and a reasonable person proposed an idea that sounded preposterous, I’d be very reluctant to say "That will never work.” | learn more
Brands improve people’s performance. “When people struggle with a difficult task, using a brand can help them perform better. For example, people who drank water from a Gatorade cup exercised harder and longer.” | learn more
to your health ⚕
Can we live to 200? From the NYT, this is a high level summary of the different tech on the horizon for extending life. “In the last century, the average human life expectancy doubled. Here’s a roadmap to the innovations that could help us do it again — maybe.” | learn more
retail therapy 💸
Ecommerce meets the passion economy. I haven’t tried this store but I love the concept of Curated. Product expertise tends to really be missing from ecommerce. “Founded in 2017, Curated is a three sided marketplace, connecting consumers, experts and brands.” | learn more
Tequila. Last year, Tequila’s share of liquor sales grew 22%. “Meet the tequila and mezcal brands serving a new generation of drinkers.” | learn more
under the microscope 🔬
The electrical blueprints that orchestrate life. WOW! “DNA isn’t the only builder in the biological world – there’s also a mysterious bioelectric layer directing cells to work together to grow organs, systems and bodies, says biologist Michael Levin. Sharing unforgettable and groundbreaking footage of two-headed worms, he introduces us to xenobots – the world’s first living robots, created in his lab by cracking the electrical code of cells – and discusses what this discovery may mean for the future of medicine, the environment and even life itself.” | learn more
Hunting for drugs in the guts of wild animals. “Over the last four years, Ne­ta Raab and Ido Bachelet have re­ceived hun­dreds of padded card­board box­es con­tain­ing frozen poop from wild an­i­mals on five dif­fer­ent con­ti­nents.” | learn more
thoughts of food 🍔
Vegetable oils. From food entrepreneur Justin Mares. “I’m seeing more and more people rely on randomized clinical trials and research to make any sort of nutritional recommendation. If there’s not a randomized clinical trial (RCT, the gold standard for determining causation in a study) that points to clear evidence of harm or benefit, they refuse to believe it. Nowhere do I see this more than when talking about vegetable oils.” | learn more
on the blockchain ⛓
Digital horse races. “Horse racing meet NFT mania on Zed Run, a digital platform where some top steeds are fetching six-figure sums.” | learn more
calls to action 👇
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