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P.S. You Should Know... | Issue #283

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August 28 · Issue #283 · View online
P.S. You Should Know...
👋 Welcome back to P.S. You Should Know… probably the best newsletter published on Sundays between 6-7am CST, and definitely the best one published by me. Now in its sixth year!

my story 🚀
Back on (and in) the water! 🛶
Back on (and in) the water! 🛶
  1. Mission iMessage. I am pleased to report that my attempt to get iMessage to work from my Windows computer was a great success. The road took some twists and turns, but I finally got the old Mac running with the latest operating system and connected to it to read my messages. Luckily, an IT expert in my coworking space suggested I improve my setup by installing MacOS directly on my computer. I didn’t think that was possible, but now here I stand corrected, as a man with iMessage on his Windows PC. Contact me for details if you want to try.
fun facts 🙌
This 500-pound tortoise has been escaping zoos for decades. A video. “You might think "Rocket” is a funny name for slow moving tortoise. But the 90-year-old, 500-pound tortoise is a master escape artist who has broken out of enclosures at two different zoos.“ | learn more
Strategic lawsuit against public participation. “A SLAPP suit … is a civil claim filed against an individual or an organization, arising out of that party’s speech or communication to government about an issue of public concern.” | learn more
Creative people. I just learned of a very popular YouTube creator called SSSniperWolf. In this video, you can watch her reactions side-by-side with a set of creative videos (i.e., a person painting their car to look like a cartoon). It’s about a week old with 3.7 million views, so obviously this is how the people of the internet like to spend their time. | learn more
tech, startups, internet ⚡
BeReal should BeWorried. A new social network is taking the world by storm. BeReal offers 8 million daily users only 2 minutes, at random, to share a photo that uses both front and back cameras with their friends. “Viral photo app BeReal has a unique feature, but not a unique network.” The analysis appears strong. | learn more
T-Mobile + Starlink. “T-Mobile and SpaceX have announced that Starlink satellites launched next year will be able to connect directly to the carrier’s phones over existing cellular bands.” This is almost entirely PR clickbait, as there remain technical challenges. But maybe one day we’ll get to tell the kids all about the good ol’ days when cell phones only worked some places. | learn more
There’s a new mood ring company in town. “The product: A high tech ring that detects stress and helps the wearer reduce it.” They just announced $60 million in series A funds and the product has not yet launched. | learn more
better doing 🎯
Happiness is two scales. “[H]appiness and unhappiness are two separate, independent scales. A good life requires tackling each one separately.” | learn more
No more insight porn. “It’s advice that sounds plausible and breaks down a goal many people dream about into actionable steps. This is extremely inspiring content. It’s insight porn par excellence. Only once you actually try to do anything with the advice, do you notice it’s completely useless. Far too many essential details are missing.” | learn more
retail therapy 💸
How an ad campaign made lesbians fall in love with Subaru. I learned of this incredible marketing thanks to a coworker! “This search for niche groups led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars. Lesbians liked their dependability and size, and even the name “Subaru.” They were four times more likely than the average consumer to buy a Subaru.” | learn more
Retail can be a very hard business. Packable, last year the #1 seller on Amazon Marketplace in the U.S., is liquidating. A year ago, they were planning a SPAC deal at a $1.5 billion valuation. I hope to someday read the inside story of how this business collapsed. The memo to employees included this line: “Given the company has no viable financing alternatives, we are now forced to cease operations, liquidate any remaining collateral, and shut down the business, including the facility you report to.” | learn more
The crypto geniuses who vaporized a Trillion Dollars
under the microscope 🔬
Non-nutritive sweeteners back in the spotlight. A new study finds that, “diet sweeteners are not inert and can alter the microbiome in a way that may impact glycemic tolerance.” Of course, industry stakeholders disagree. | learn more
Noninvasive imaging of DNA methylation in the brain. Wow! “Given the noninvasive nature of eMRI, our results pave the way for a DNA-methylation imaging paradigm for living human brains. We expect eMRI to enable many studies to unravel the molecular control of brain function and disease.” | learn more
Life is weird: flies edition. This isn’t news, it’s just a normal thing that happens in the world. “Zombie fly fungus lures healthy male flies to mate with female corpses.” | learn more
big ideas 📚
What’s the next big thing that few people are talking about? This is a thread from Hacker News, which is basically a forum. I think the best way to read it is to minimize each top answer as you go. Then you can expand the most interesting ones for some smart-mouthed commentary. | learn more
on the blockchain ⛓
The Ethereum merge is coming. Here’s Fred Wilson’s take. “The Merge is probably the most important change that a large scaled blockchain has ever undergone. It is not without risk and there is a chance that things will not go smoothly.” He’s excited! He also holds a lot of ETH. | learn more
profiles of people 🚶
The crypto geniuses who vaporized a trillion dollars. History rhymes once again. “Among crypto’s smartest observers, there is a widely held view that Three Arrows is meaningfully responsible for the larger crypto crash of 2022, as market chaos and forced selling sent bitcoin and other digital assets plunging 70 percent or more, erasing more than a trillion dollars in value.” | learn more
Russian soldier releases 141-page memoir after returning from Ukraine. He’s certainly not safe in Russia after this. “A 34-year-old former Russian paratrooper, Pavel Filatyev, has published a remarkable in-depth account of his experiences of the Ukraine war.” | learn more
staying thirsty 🚰
The Colorado River drought is so bad you can see it from space. This sounds pretty scary. Of course, the water level swings up and down, but also the impact of a few years in the down direction seem pretty bad. “The two largest reservoirs in the United States, both on the Colorado River, illustrate this vividly. The Colorado River system as a whole is at 34 percent of its peak capacity this year, down from 40 percent last year.” | learn more
calls to action 👇
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